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Social Media for your Business: Finding the Time

The most common excuse for small businesses not being active on social media is almost always that there isn’t enough time. Hey, I can relate. Running a small business usually means working 80-100...

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How to be Master of the Twitter-verse With Your Conference Strategy This Season

This Conference Strategy is…Different Fall is here and conference season is ramping up. I know you’ve probably read TONS of other blog posts about how to have a great conference strategy. Some of them...

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How to Understand and Maximize Your Reach on Any Social Network

Have you ever wondered what percentage of people actually see your Tweets or Facebook posts? The data shows it can be as low as 2%. This is in line with our findings at Buffer — on average our 10 most...

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How to Protect Your Business (and Your Customers) When Using Social Media

Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users...

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What 1 Million Tweets Taught Us About How People Tweet Successfully...

Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet? We’ve been excited to test and experiment with answering that question by trying out...

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and...

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When To Post On Twitter

When to post on Twitter once you have marketing content ready has no real definitive science since it all depends on what you’re selling and who you’re selling to. One thing we can say about Twitter,...

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